Can Brand Trust Scale Across Ecosystems?
I was invited to take part in a panel discussion at this year's Absa XDC conference, exploring the topic of how trust survives when multiple organisations contribute to a single…
2026 Absa Experience Design Collab (XDC)
Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual Absa XDC Conference. Discussed customer experiences increasingly move across brands, partners, platforms and technologies. The…
2025 Absa XDC Conference
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design can be a strategic capability at the heart of proposition building. Drawing on my work…
Digital Design & UX in Financial Services: January 2025 Insights
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial services sector. As users increasingly demand seamless, secure, and personalised experiences, digital design is at…
2024 Absa XDC Conference
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The major shift you need to make as designers in order to stay relevant in future…
2024 Absa Design Hackathon
Presented an overview of UX and Design Research concepts and tools to students at the Vega School, University of Johannesburg, Wits University, and Greenside Design Center.
Why User Experience Design is so Hard to Get Right
User Experience Design is hard to get right. Good designers begin by attempting to understand the genuine difficulties rather than trying to fix the problem presented to them. As a…
The Benefits of a Design System: Making Better Products, Faster
Staying in tune with what users want means more loyal customers—and more revenue for companies. Seminal research by Fred Reichheld, creator of the all-important NPS score, found that a 5%…
Democratizing User Research to Innovate and Refine Digital Products
Staying in tune with what users want means more loyal customers—and more revenue for companies. Seminal research by Fred Reichheld, creator of the all-important NPS score, found that a 5%…
Voice of the Customer: How to Leverage User Insights for Better UX
Many of us have had the experience of feeling like we’re shouting into an online void, and even for the most stoic among us, it’s aggravating. Will that contact submission…