Video: How To Create UX Personas

A persona is a representation of a type of customer. Personas answer the question, “Who are we designing for?” and they help to align strategy and goals to specific user groups.

So how do you conduct a persona analysis? This short animated video will give you some helpful pointers.

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Video: Luke Wroblewski seminar on designing for mobile and across devices

PART 1 of 2: In this 1 hour 20 min seminar, Luke walks through the growth of connected screens and how to design software that works well across a wide variety of devices from mobile to TVs and beyond. In particular he focuses on output (what can show up on a screen), input (what people can put into our screens), and posture (how people interact with the output and input of a screen).

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