This is UX Central – the best in User Experience news, views and thinking. Whether you want to learn more about UX, or keep up to date with the latest news and trends in the field, UX Central brings you the best in User Experience from around the world.

My name is Rob Cowie and I am head of User Experience at a health insurer based in Johannesburg, South Africa. The purpose of this site is to collect the best articles and research on User Experience in one place, so that I can refer people who are interested in learning more about the subject. It also acts as a valuable reference resource in my daily work, providing published research to help back up user experience design decisions made by our team.

I am available for speaking engagements at conferences or organisations – any opportunity to spread the word on UX!

Enjoy browsing around and learning more about User Experience.