User Experience has a long history of being measurable and showing return on investment (ROI). This has even been true when ROI is often tricky to measure itself. A recent seminar we gave on the ROI of User Centered Design (archive available for playback) revealed some ROI of UX statistics that should be of value to anyone needing to justify the business case for UX. Highlights from the seminar and more are found in the infographic, Making a Strong Business case for the ROI of UX:
Posted inUX
Making a strong business case for the ROI of UX
Post navigation
Previous Post
GIBS Design Thinking Forum 2016