Ever wonder why you keep encountering the same usability problems on the websites and apps you use?
Sure, many organizations don’t conduct usability tests on their products, but many do, what explains the persistence of such problems? Finding and fixing usability problems is one of the most effective ways for improving the user experience on websites, applications and hardware. But just because a problem is identified in a usability test doesn’t mean it gets fixed.
While this may seem perplexing, there are usually good reasons. Here are seven reasons why usability problems often don’t get fixed.
